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Bookmarks were used throughout the medieval period,[1]
consisting usually of a small parchment strip attached to the edge
of folio (or a piece of cord attached to headband).
As the first printed books were quite rare and valuable, it was
determined early on that something was needed to mark one's place
in a book without causing its pages any harm. Some of the earliest
bookmarks were used at the end of the sixteenth century, and Queen
Elizabeth I was one of the first to own one.
Modern bookmarks are available in a huge variety of materials
with a multitude of designs and styles from which to choose. Many
are made of cardboard or heavy paper, but they are also
constructed of leather, ribbon, fabric, felt, steel, wire, tin,
beads, wood, plastic, vinyl, silver, gold and other precious
metals, some decorated with gemstones.
The first detached, and therefore collectible, bookmarkers
began to appear in the 1850s. One of the first references to these
is found in Mary Russell Mitford's Recollections of a Literary
Life (1852): "I had no marker and the richly bound volume
closed as if instinctively." Note the abbreviation of
'bookmarker' to 'marker'. The modern abbreviation is usually
'bookmark'. Historical bookmarks can be very valuable, and are
sometimes collected along with other paper ephemera.
By the 1860s attractive machine-woven markers were being
manufactured, mainly in Coventry,
UK, the centre of the silk-ribbon industry. One of the earliest
was produced by J.&J. Cash to mark the death of the Prince
Consort in 1861. Thomas Stevens of Coventry soon became
pre-eminent in the field and claimed to have nine hundred
different designs.
Woven pictorial bookmarks produced by Thomas Stevens, a 19th
century English silk weaver, starting around 1862, are called
Stevengraphs.[2]
Woven silk bookmarks were very appreciated gifts in Victorian days
and Stevens seemed to make one for every occasion and celebration.
One Stevengraph read: All of the gifts which heaven bestows,
there is one above all measure, and that's a friend midst all our
woes, a friend is a found treasure to thee I give that sacred
name, for thou art such to me, and ever proudly will I claim to be
a friend to thee.
Most nineteenth-century bookmarks were intended for use in
bibles and prayer books and were made of ribbon, woven silk or
leather. By the 1880s the production of woven silk markers was
declining and printed markers made of stiff paper or cardboard
began to appear in significant numbers. This development
paralleled the wider availability of books themselves, and the
range of available bookmarkers soon expanded dramatically.
A greeting card is an illustrated, folded card featuring
an expression of friendship or other sentiment. Although greeting
cards are usually given on special occasions, such as birthdays,
Christmas
or other holidays,
they are also sent to convey thanks or express other feeling.
Greeting cards, usually packaged with an envelope,
come in a variety of styles. There are both mass-produced as well
as handmade versions that are distributed by hundreds of companies
large and small. While typically inexpensive, more elaborate cards
with die-cuts or glued-on decorations may cost up to US $5 each.
Hallmark
Cards and American
Greetings are the largest producers of greeting cards in the
world. Recycled
Paper Greetings was the first to print their product on
recycled paper, a practice much more common today. In the United
Kingdom, it is estimated that one billion pounds are spent on
greeting cards every year, with the average person sending 55
cards per year.[1]
In western countries and increasingly in other societies, many
people traditionally mail seasonally themed cards to their friends
and relatives in December. Many service businesses also send cards
to their customers in this season, usually with a universally
acceptable non-religious message such as "happy
holidays" or "seasons's greetings".
The Greeting
Card Association is an international trade
organization representing the interests of greeting card and
stationery manufacturers. John Beeder, former president of the
Greeting Card Association, says greeting cards are effective tools
to communicate important feelings to people you care about:
"Anyone feels great when they receive an unexpected card in
the mail. For me, there’s nothing like a greeting card to send a
special message. I’m proud to be a part of an industry that not
only keeps people connected, but uses both imagery and the power
of words to help us express our emotions.”
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