History of Greeting Cards and Bookmarks

From Wikipedia

 

Bookmarks were used throughout the medieval period,[1] consisting usually of a small parchment strip attached to the edge of folio (or a piece of cord attached to headband).

As the first printed books were quite rare and valuable, it was determined early on that something was needed to mark one's place in a book without causing its pages any harm. Some of the earliest bookmarks were used at the end of the sixteenth century, and Queen Elizabeth I was one of the first to own one.

Modern bookmarks are available in a huge variety of materials with a multitude of designs and styles from which to choose. Many are made of cardboard or heavy paper, but they are also constructed of leather, ribbon, fabric, felt, steel, wire, tin, beads, wood, plastic, vinyl, silver, gold and other precious metals, some decorated with gemstones.

The first detached, and therefore collectible, bookmarkers began to appear in the 1850s. One of the first references to these is found in Mary Russell Mitford's Recollections of a Literary Life (1852): "I had no marker and the richly bound volume closed as if instinctively." Note the abbreviation of 'bookmarker' to 'marker'. The modern abbreviation is usually 'bookmark'. Historical bookmarks can be very valuable, and are sometimes collected along with other paper ephemera.

By the 1860s attractive machine-woven markers were being manufactured, mainly in Coventry, UK, the centre of the silk-ribbon industry. One of the earliest was produced by J.&J. Cash to mark the death of the Prince Consort in 1861. Thomas Stevens of Coventry soon became pre-eminent in the field and claimed to have nine hundred different designs.

Woven pictorial bookmarks produced by Thomas Stevens, a 19th century English silk weaver, starting around 1862, are called Stevengraphs.[2] Woven silk bookmarks were very appreciated gifts in Victorian days and Stevens seemed to make one for every occasion and celebration. One Stevengraph read: All of the gifts which heaven bestows, there is one above all measure, and that's a friend midst all our woes, a friend is a found treasure to thee I give that sacred name, for thou art such to me, and ever proudly will I claim to be a friend to thee.

Most nineteenth-century bookmarks were intended for use in bibles and prayer books and were made of ribbon, woven silk or leather. By the 1880s the production of woven silk markers was declining and printed markers made of stiff paper or cardboard began to appear in significant numbers. This development paralleled the wider availability of books themselves, and the range of available bookmarkers soon expanded dramatically.

 

 

A greeting card is an illustrated, folded card featuring an expression of friendship or other sentiment. Although greeting cards are usually given on special occasions, such as birthdays, Christmas or other holidays, they are also sent to convey thanks or express other feeling. Greeting cards, usually packaged with an envelope, come in a variety of styles. There are both mass-produced as well as handmade versions that are distributed by hundreds of companies large and small. While typically inexpensive, more elaborate cards with die-cuts or glued-on decorations may cost up to US $5 each.

Hallmark Cards and American Greetings are the largest producers of greeting cards in the world. Recycled Paper Greetings was the first to print their product on recycled paper, a practice much more common today. In the United Kingdom, it is estimated that one billion pounds are spent on greeting cards every year, with the average person sending 55 cards per year.[1]

In western countries and increasingly in other societies, many people traditionally mail seasonally themed cards to their friends and relatives in December. Many service businesses also send cards to their customers in this season, usually with a universally acceptable non-religious message such as "happy holidays" or "seasons's greetings".

The Greeting Card Association is an international trade organization representing the interests of greeting card and stationery manufacturers. John Beeder, former president of the Greeting Card Association, says greeting cards are effective tools to communicate important feelings to people you care about: "Anyone feels great when they receive an unexpected card in the mail. For me, there’s nothing like a greeting card to send a special message. I’m proud to be a part of an industry that not only keeps people connected, but uses both imagery and the power of words to help us express our emotions.”

 

 

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Our Standard Recipe Greeting Cards are $12.95 when you use our stock photos, stock  bookmarker scripting and stock recipe card.  Set of 8 cards and envelopes.  Plus $2.99 shipping.

 

Or use your own photo and  scripting for the bookmarker and also customize your recipe card, starting at $16.95, set of 8 cards and envelopes, Plus $2.99 shipping and handling.

 

 

 

 

 

 


 

 

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